How to Get Results from Email Marketing with Kim Courvoisier [PODCAST]

How to Get Results from Email Marketing with Kim Courvoisier [PODCAST] How’s your email marketing going? As one of the most effective ways to reach your audience, your outgoing emails are something to focus on this year. If you aren’t sure how to handle this essential part of your marketing strategy, you’re not alone! Getting it all under control can lead to more opens, clicks and conversions, so you’re not going to want to miss this episode. Today’s guest, Kim Courvoisier, is the director of content marketing and social media at Campaign Monitor. One of her specialties is designing successful email marketing campaigns, and today she is going to share her wisdom with all of us. If you’re hoping to build traffic and increase conversions, you’re in for a treat. Some of the topics you’ll hear about include: Information about Campaign Monitor and what Kim does there. Some great email list-building tactics that you can put into practice, what to focus on first, and why email blasts are a thing of the past. How to boost the chances that your target audience will open your emails and make a great first impression with your subject lines. Why personalized content and videos are important when your goal is to generate more clicks. An example of what the workflow looks like when creating email campaigns and how to keep your team organized as you carry it out. Powered by PodcastMotor Actionable Content Marketing powered by By 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share

The Possible Origins of the Words Sincere and Sincerely

The Possible Origins of the Words Sincere and Sincerely The origin of the word sincere is disputed, although the popular etymology has it coming from words for without wax. Without Wax It is commonly believed that sincere comes from two Latin words- sine without and cera wax. Although even that much is challenged, there are two explanations for how without wax came to be an important claim, both involving craftsmen, who during the Republic of Rome, would generally have been slaves or foreigners. Some think that marble workers would cover imperfections in the stone with wax, much as modern homemakers or unscrupulous antique dealers might rub wax to hide a scratch in wood. Another idea for the origin of sincere has more ominous consequences. Since cement was more expensive than wax, unscrupulous bricklayers would sometimes employ it- at least thats the story. When it melted, bricks could shift and structures collapse. So the claim that something was sine cera would be an important guarantee. The Online Etymology Dictionary says it may come from sem-, sin-, roots for one and crescere growth.

Libertarianism and Liberalism Essay Example | Topics and Well Written Essays - 250 words

Libertarianism and Liberalism - Essay Example Liberalism and libertarianism stress on the freedom of a common man (Vallentyne, 2012). This means that both the concepts are convictions in defense of people’s right of living their lives. This conviction completely rejects the idea of control over people’s will to live freely. In case of consideration of an example, it will not be incorrect to mention that it’s a person own choice to select his passion and interest, make use of his own wealth in his own favorable interest etc (Gaus & Courtland, 2011). Libertarianism and liberalism has been confiscated many times by critics for the debate of applicability on ethical grounds. Both the concepts are underlying with people’s choice of acting within a society (Gaus & Courtland, 2011). However, some claims that both the concepts cater the aspect of inappropriate manipulation of the concepts by people stealing and involved in criminal activities. It should be noted that both the concepts embrace the ideals of social and ethical responsibilities of citizens towards state (Vallentyne,

Assignment requires you to perform a strategic review of Asda Essay

Assignment requires you to perform a strategic review of Asda - Essay Example The system also tracks individual customer’s consumption pattern and offers them suggestions and special offers and discounts on products that they often buy. Asda realises that its major work force is dependent on human resources, so they provide extensive training to their employees. Acquisition by Walmart has enhanced its presence in the non-food retail market. Within five years, Asda’s non-food retail chain has increased its offering to more than 12,000 merchandize. 5 Asda is one of the leading supermarket chains in Europe, which was acquired by Walmart in 1999. It operates as one of the largest grocery store and it also sells a variety of products including apparels, household items, books, etc. After its acquisition by Walmart, Asda is supported financially and also in its operations by providing cheaper resources. Asda has its core competence in food retail, but it has now expanded in to the non-food sector as well. The company faces steep competition from fellow companies like Tesco, Sainsbury and Morrison’s. The product offering in the retail sector is highly standardized, so the companies try new ways to differentiate themselves on the basis of service quality and brand valuation. Market environmental factors like tax imposition and business regulations often pose hindrance on retail business. Asda Stores Ltd., headquartered in Leeds, West Yorkshire, is a British retail supermarket chain which caters in sections like food, clothing, toys, general merchandise and financial services. In 1999, Walmart wanted to penetrate into the British market, so they lobbied with the then British Prime Minister Tony Blair and acquired Asda for  £ 6.7 billion, winning a bid from rival Kingfisher plc. The main competitors of Asda are J Sainsbury plc, Tesco plc and WM Morrison Supermarket plc. Over the years, Asda has managed to position itself as UK’s cheapest retail supermarket. As of 2012, Asda’s operating profit increased by  £51 million to  £857

United For Israel Essay Example for Free

United For Israel Essay Unity of Israel is needed today more than ever. All the inhabitants of Israel should come together at this moment and show solidarity in the wake of the external problems that are posed to this holy nation. Zionism as described in the holy books used by Christians and Jews has to be fulfilled. The establishment of the State of Israel in 1947 after the dreaded Holocaust was the initial stage in the fulfillment of the prophetic Zion. The Holocaust carried out by the Nazi was a traumatic experience to the Jews and the Christians alike. Israel at the moment is faced by numerous threats from the enemies who have surrounded it. Unity in Israel is a necessity for us to face the impending danger that can be associated to the Holocaust during the Second World War (Merkley, para 1). Following the decision by the United Nations to establish a Jewish State in November of 1947, the world generally agreed that justice had been done to the Jewish people. Thus diligent friends of the Zion agreed that the creation of Israel as a just move was relative one. At the same time, the continued occupation of various territories by Israel at present can be defended in terms of justice with some claiming that some people have suffered injustices due to the Israel occupation. The historical relationship between the churches and Israel has been influenced by their 1948-49 Israel’s Independence war whereby most church leaders had to rework the moral arithmetic finding ‘justice’ in the claims advanced by the Arab Palestinians and little ‘justice’ in the Israel’s position on the matter (Merkley, para 3). However, conservative Christians have remained consistent in supporting the claims advanced by Israel. This has been driven by the notion that Christina Zionists have prioritized the case for the Restoration of the Jews as ordained by the scriptures and therefore resisting any such activities amounted to sinning (Merkley, para 6). In the current world, the World Council of Churches remains to be among the most formidable organizations that reprimand the activities of Israel in the Middle East. Christian Zionists in Israel and around the world should not be swayed by this rhetoric and support the course taken by Israel. This letter was meant to convince the Christians to come and join the ranks of the Zionists spearheaded by the Jews. This is not in the best interest of the Jewish state alone but must be looked at in terms of that tiny piece of land is the battleground for the survival of Jews and Christians alike and for the one God who bestowed that land to the Jewish people as the fountain from which would flow the morality, the willingness to fight the forces of evil in the name of that one God (Weisman, para 5). The Zionist movement is faced with various threats and these forces of evils shall rule by the sword if left unchecked. Christians need to join in the battle for the security of Israel which also expands to include the security of Christianity itself. It must be noted that if left unchecked, the evil forces shall destroy the Jewish people and the Christians will also be destroyed (Weisman, para 5). The alliance between the Christians and the Jews is not something to negotiate about now as there is no time for the negotiations. Zionists and those supporting the movement must unite to defeat the anti-Zionist tendencies that are witnessed in the world today. Israel is the epicenter of all this and that collaboration between the Christians and Jews is a necessity. Surrounded by enemies from virtually all directions, the Zion state faces eminent threat from its adversaries (Weisman, para 5). I appreciate the differences that have existed between the Jews and the Christians but this should not be our weakness in this crucial moment. Our perception about the messiah and his second coming must not be the wedge to separate us. I know that Fundamental Christians talk of the Jewish conversion before the Second Coming of Messiah. I know that they hold the belief that those Jews who would have not been converted before the end of the world would perish in a Holocaust during the Battle of Armageddon (Robinson, para 16). These views should not divide us as we believe in the same God and we have to defend the prophetic Zion as inscribed in our Holy Scriptures. Conclusion: I conclude this letter to my friends, the Christians with a call to unite. We have a task at hand that calls us to come out in defense of God’s promise. Unity at this moment in time is more important than ever, and we shall be judged harshly by history if we let this moment pass and our divisions cost us the right to fulfill what the scriptures had prophesized. Zionism has come to pass and right now we are on track towards this fulfillment. There are various challenges as of now but this generation of Jews and Christians have to come together to accomplish what was started after the end of the Second World war through the creation of the Jewish State. Work Cited: Merkley, Paul, C. Christian Attitudes towards the State of Israel: A Birds-Eye View. 2003. Retrieved on 24th July 2010 from; http://christianactionforisrael. org/attitudes. html Robinson, B. A. Christian Zionism: Christian Support For The State Of Israel: The Politics And Theology Of Armageddon. Retrieved on 24th July 2010 from; http://www. religioustolerance. org/chr_isra. htm. Weisman, Inez. Christians and Jews in Common Cause. 2010. Retrieved on 24th July 2010 from; http://christianactionforisrael. org/commoncause. html

Grandpas Mind :: Dialogue Essays

Grandpa's Mind As I pulled into my parents' driveway, I realized how loud the radio was. I turned it down, peeled my legs off the blue vinyl seat, and lugged my pile of laundry up to the front door. The doorknob wouldn't turn and I still hadn't gotten around to making myself a duplicate key. I rang the bell and waited. Nothing. Leaving my basket of dirty clothes on the steps, I tramped through the bushes in front of the living room window. Pep was across the room sitting in his usual chair and reading the paper. He was a familiar sight in his plaid flannel shirt, striped clip-on bow tie, and tweed cabby hat. I knocked on the window. He turned around, startled, and focused his eyes on me. I smiled and waved at him, but he just stared at me. I gestured toward the front door. His face had that hollow look, but something made him get up and let me in. "Hi, Pep." I kissed him on the cheek. He made way for me and my laundry. "Hello, how are you?" I headed for the washing machine. Pep trailed closely behind. "Kevin and Clare aren't home, but they should be here soon. Do you want to wait for them?" "Yah, I'll be here." I began separating whites from darks. "Do you want anything to eat? There's meat and bread in the ice box and some cookies in there." "No thanks." "I don't know where Kevin and Clare are. They took Katie out somewhere. Do you know Katie?" I paused. Here we go. This was going to be one of those conversations. I should just say, "Why, yes, I know Katie." But perhaps if I venture a bit further, something might jog his memory and we wouldn't have to go through the whole routine. Dad says that Pep has a tape recorder in his brain, and bits and pieces keep getting erased. I decided to give it a shot.

Outline the course of US intervention in mexico from 1910 to 1940

Before 1910, Mexico was under Diaz's dictatorship. Diaz supported USA Business in Mexico, for example in oil and railways, for many years, and they also bought products from them, however, Diaz started supporting British business in Mexico, and as a consequence of this USA allows Madero to foment revolution and to declare the Plan of San Luis Potosi in USA territory. Then, Madero started receiving answers with uprisings in Mexico. In that way we can say that USA contribution with Madero gave start to the revolution. Then, in 1911, Madero became president. He took away USA trade privileges, and these cause a very bad relation between both countries. USA was discontent with this too, so the allowed Huerta to kill Madero, and the possibly gave him support to do it. Huerta takes over in 1913. Huerta made deals with the British over trade. The USA were not satisfied with Huerta's regime, and so president Wilson turned the British against the Huerta regime. They also stopped a shipment of arms from getting to Huerta sent by Germany. Later, they found a Mexican cruiser, the dolphin, landed in a restricted area in USA, so they ask for the arrest of the sailors, an apology, and a 21 gun salute to the American flag. Huerta refuses. USA sends troops to Mexico and forces him to flee. They then take over Veracruz. All this creates an anti-USA feeling because by them taking Huerta out of power, no definite leader was left, and consequently there was a need to struggle. Later, in 1914, USA left Veracruz. Carranza takes over. The USA offers to recognize his regime if they gave him complete control and more power, however Carranza refused. Then USA makes an attempt to capture Villa, however it does not work, and almost ended in war. Later, Obregon appeared. He was against Carranza, and as USA was not very happy with him, consequently they helped Obregon with the counter revolution against him. USA also gets involved with the constitution of 1917, where Carranza was intending to support independency from USA. USA supports Obregon, and he takes over in 1924., and during his government there were little interventions, which include political involvements of USA in Mexico, such as the interference with the constitution in 1917 where they allowed the church to be expropriated from its power, and also encouraged to give more rights to the workers, and to allow foreign investment, but without the companies to ask for the aid of their government. Finally, in 1924 Calles takes over. In 1938, Calles announced that there would be no more trade with Britain or USA. This affected USA's economy and so they were very angry and unhappy with these new law. To conclude I would like to say that the USA intervention between 1910 and 1940 was very important, and that it was basically the USA who really made possible the start of the revolution, by giving support to Madero to foment it. Also USA interfered politically and economically, but interventions varied within the different Mexican presidents, depending on their policy. As we have seen, it was Diaz who gave the more support to USA investment in Mexico, and all the other presidents were mostly against USA involvements, and so USA interference with Mexico decreased with time.

Becoming a Cosmetologist

Janae Benton English 12 Kujawski 7 March 2018 Becoming a Cosmetologist My long-term goals is to become a licensed Cosmetologist and to pursue a career in the field of Cosmetology. This dream began for me when I was fifteen years old; it started as a hobby. I would do my sisters hair, my mom's hair, and even my own hair. My passion for doing hair was further kindled by watching hair tutorials on Youtube and it inspired me to be more artistic. Right now, I'm working towards getting my GPA up to a 3.0 because I believe this will improve my chances for being accepted into a Cosmetology School. I believe that I will be a good candidate for a Cosmetologist. As I go after my lifelong dream, I want to know what are the necessary prerequisites needed in order to become a licensed Cosmetologist, in particular the educational requirements, as well as the character traits of successful people in this line of work , and employment opportunities within the industry. The standard requirements for being accepted into a cosmetology school is to have a GED or a high school diploma and be at least 16 years of age. The length of time to complete the program is as little as nine months or two years. They will be assessed with the scalp massages, styling, hair coloring, chemical treatment, and doing makeup. Occasionally, several cosmetology students starts off as a shampooer, in others words, as an volunteer worker.Benton 2 In the process of being a Cosmetologist you will need to study the health and hygiene in many salons such as bacteriology, sanitation, and first aid. Also they have some other training requirements in order to take the board exam. Supposing that if you don't attend for this program that it is not state approved then you will not receive your license. â€Å"There are plenty of programs that you may be interested in; it can be hair braiding, nail technician, or cosmetologist (hair, skin, nails, makeup)†. While working, you may have to spend a lot of time on your feet while working with clients. â€Å"A lot of client turns to either him or her for a recommendation about what styles or colors will work well for them.† To hold to the latest and greatest, you can complete the course throughout the year. â€Å"Numerous of Cosmetologist has earned the licensed and became business owners but not everyone gets to be an entrepreneur†. So there is plenty for you to start your own business. Many self-employed Cosmetologist start off when by renting a building in order to facilitate their business.

English Literature crossing boundaries in the Gothic Essays

English Literature crossing boundaries in the Gothic Essays English Literature crossing boundaries in the Gothic Essay English Literature crossing boundaries in the Gothic Essay Essay Topic: Literature Much Gothic writing is preoccupied with the punishment of transgression. By comparing Frankenstein with at least one other Gothic work you have studied, discuss ways in which writers of the Gothic tradition explore the consequences of crossing boundaries From the outset, it is very pertinent to note the use of the word consequences in this question. Indeed, crossing boundaries can be perfectly benign and harmless. Also worth considering is the fact that crossing boundaries can either be treated in a geographical (and literal) sense simply a person or object moving from one designated area to another (e. . Waltons expedition to the Arctic) or, instead, as a personal crossing of a figurative boundary (e. g. the Creatures negative change in attitude towards the world). Let us first look at this point of emotional shifts. With regards to consequence Mary Shelleys Frankenstein (1831) offers a strong insight of the Creatures descent into malignity (this word is interestingly repeated throughout the text). The Creature crosses this theoretical introspective boundary essentially as a result of social exclusion. Yet, it is not simply emotional punishment for the Creature per se. Victor also feels the effects of the Creatures decline having provided the impetus behind his animosity and malignant mindset. Victor feels equally culpable for the deaths of those who are close to him Elizabeth, William, Justine, Henry etc. He symbolically aborts his Creature by effectively casting him aside. Victor giving life, of course, can obviously be linked to the idea that Victor succeeds in usurping the role of the mother (one might treat this as transgression to go beyond or overstep the limit1 of gender role). Furthermore, what this reciprocated punishment also offers us is support for the notion that the two characters are in fact the same person (it has frequently been suggested that the Creature maintains the role of a double or doppelgi nger to Victor). Bram Stokers Dracula (1897) as well offers fertile ground for this essay. The men of the novel do also cross a metaphorical emotional boundary in the final chapters of the text. It is a poignantly-governed change, essentially being brought upon them as a consequence of the horrific transformation (indeed transgression) of Lucy Westenra into an un-Dead. Of course, this is combined with an apparent requirement to put an end to Count Draculas malice regardless. This, then, leads us onto the notion of crossing literal geographical boundaries. The men are required to travel from West to East. This issue is touched on elsewhere in the Gothic the East effectively treated as barbarous, evil, uncivilised etc. in distinct contrast with its antithesis: the good, industrialised, sophisticated West. They venture to Transylvania in an exploit to finish off the Count once and for all. It is in fact successful (bar the death of Quincy Morris). These two examples do certainly outline how the two types of crossing literal/geographical and metaphorical/emotional are comparable. We may, however, look at one other issue; namely whether or not there is a distinction between heroic (and indeed prudent) crossings, and weak (imprudent) crossings. Victor Frankenstein is, on the whole, a weak character (who in turn makes a series of misjudgements). This form of characterisation may indeed be a device utilised by Shelley to rationalise the negative outcome of the novel. In contrast, the men of Dracula are gallant, heroic, level-headed etc. ho, compliant to this rule, ultimately generate a positive outcome. Turning back to Frankenstein, we might look at one of these cases of imprudence; namely both Victors and Waltons strive for knowledge (one mans life or death were but a small price to pay for the acquirement of knowledge which I sought). Samuel Taylor Coleridges Rime of the Ancient Mariner (1798) also concerns an ominous expedition, in a similar manner to Walton. They attempt to reach new heights; to essentially break the rules (the boundaries of mans extents) to transgress. This does, in fact, strike synonymy with the subject in the novels title (The Modern Prometheus). The Greek Titan, Prometheus, transgressed beyond an acceptable boundary steeling the secret of fire from the Gods. Interestingly enough, Prometheus punishment consisted of having a great eagle eat his liver every day whilst it continually replaced itself. The strife for knowledge and the Prometheus allegory can be linked with Victors crossing of a geographical boundary. Shelley presents him as moving away from the archetypal family life to proceed with his endeavours in the university town of Ingolstadt. This is, of course, where the Creature is created. One might say that the Creature and the consequences that arise from his creation are nothing more than a result of Victors crossing of the social boundary into the adventurous and hectic life of the Ingolstadt academic. Shelleys message, it would seem, is that were one to cross boundaries feebly without prudence or reason; or to transgress to punch above ones weight we would be indeed be punished as a consequence. Stokers Dracula, in turn, shows us how a prudent or gallant crossing can elicit a positive outcome. The nature of character entails the nature of consequence. Moving on, William Beckfords Vathek (1786) contains an interesting sequence in which the Princess Nouronihar ventures into an unknown region attracted by a glowing ball of light. Instead of punishment, however, Beckford offers us the juxtaposition of fear, uncertainty and uneasiness with a sense of grandeur and affluence. It is, nevertheless, a rather mysterious scene. Unbeknownst to what was about to come, the Princess overhears: For what monarch are these torched kindled, this bath prepared, and these habilments second voice answered, They are for the charming daughter of the emir Fakreddin Now, it is debatable whether or not we can consider this to be punishment. It is certainly weird and uncanny and would most definitely elicit a sense of uneasiness in Beckfords character. It is a very eccentric and bizarre outcome of a crossing; the reference to the Princess makes us contemplate that the most pertinent issue is not in fact her crossing of the literal geographic boundary, but instead a boundary from the knowing to unknowing. It is as though the Princess has forgotten aspects of her life like she has moved from a state of full consciousness to amnesia. Regardless of such interpretations, these strange storylines do certainly succeed in providing the Gothic with its enticing quality. To summarise, then, the range of consequences as a result of crossing boundaries, as well as interpretations of the intrinsic meaning of this, are far reaching. There are metaphorical, emotional crossings of boundaries, which may, or may not, be compatible with literal, geographical crossings. In addition, it would appear to be the case that the consequences positive or negative of such endeavours are seemingly contingent on the nature of said crossing whether it is heroic or feeble, prudent or imprudent. The scene from Vathek simply succeeds in demonstrating the ambiguity of the Gothic. The mysterious and strange manifestations of it demonstrate fully how the genre can both confuse and fascinate the reader.

Earning a Health Care Management Degree

Earning a Health Care Management Degree A health care management degree is a type of business degree awarded to students who have finished a college, university, or business school program with a focus on health care management. This program of study is designed for individuals who want to manage aspects of healthcare organizations. Some examples of management tasks  in  healthcare organizations include hiring and training staff members, making finance related decisions, meeting stakeholder demands, acquiring appropriate technology to provide effective health care services, and developing new services to serve patients.   Although curriculum can vary depending on the program and level of study most health care management degree programs include courses in health care policy and delivery systems, health insurance, health care economics, health care information management, human resources management, and operations management. You may also take courses in health care statistics, ethics in health care management, health care marketing,  and legal aspects of health care management. In this article, well explore types of health care management degrees by a level of study and identify some of the things you can do with a health care management degree after graduation.   Types  of Health Care Management Degrees There are four basic types of health care management degrees that can be earned from a college, university, or business school: Associate Degree in Health Care Management - An associate degree program in health care management typically focuses more on general education courses but will also include several classes devoted specifically to health care management. These programs usually take two years to complete. After earning an associate degree, you could seek entry-level employment in the health care management field or go on to pursue a bachelor degree in health care management or a related area.Bachelor Degree in Health Care Management - A bachelor degree in health care management will take approximately four years to complete. While enrolled in the program, you will take a core set of general education courses in addition to courses focused on health care management topics.Master Degree in Health Care Management - A master degree in health care management focuses specifically on health care management topics. Depending on the program you attend, you may have the opportunity to choose your electives so th at you can specialize in a particular area of health care management. Most master programs take two years to complete. However, there are accelerated MBA programs available through some business schools. Doctorate Degree in Health Care Management - A doctorate degree program in health care management involves intense study, a great deal of research, and a thesis. These programs usually take three to five years to complete. However, program length can vary. Which Degree Should I Earn? A degree of some kind is almost always required to work in the health care management field. There are some entry-level positions that can be obtained with a diploma, certificate, on-the-job training, or work experience. However, it will be much easier to pursue and secure most management, supervisory, and executive positions with some type of degree in health care, business, or health care management.A bachelor degree is the most common requirement for a health care manager, health services manager, or medical manager. However, many people in this  field also hold a master degree. Associate degree and Ph.D. degree holders are less common but can be found working in many different positions. What Can I Do With a Healthcare Management Degree? There are many different types of careers that can be pursued with a health care management degree. Every health care operation needs someone in supervisory positions to handle administrative tasks and other employees. You could choose to become a general health care manager. You may also decide to specialize in managing specific types of health care organizations, such as hospitals, senior care facilities, physicians offices, or community health centers. Some other career options may include working in health care consulting or education. Common Job Titles A few common job titles for people who hold a health care management degree include: Medical Office Manager - Medical office managers, also known as medical practice managers and medical office administrators, oversee daily operations in medical practice. They may be responsible for scheduling, staffing, supervising employees, supply ordering and inventory, and accounts receivable and payable.Health Services Manager - Health services managers, also known as health care managers and medical managers, oversee operations and employees at health care facilities. Depending on the size of the facility, responsibilities may include employee supervision, financial management, risk management, record management, and communications management.Health Information Manager - Health information managers oversee the maintenance and security of patient records. Their responsibilities may include securing databases, maintaining confidentiality, and communicating changes in health care laws and regulations.Health Care Project Manager - Health care project managers are increasingly in d emand. These professionals are charged with overseeing specific projects and teams. They may be responsible for project planning, scheduling, budgeting, risk management, and much more.

Evaluation of a New Curriculum Initiative Essay - 1

Evaluation of a New Curriculum Initiative - Essay Example Description of Initiative: Be sure to clearly identify each heading’s attribute in that section and briefly define it if necessary (e.g., Behaviorism is the psychological foundation behind X, because†¦) Finally, be sure to connect each section to your initiative and include classroom practice whenever possible.†¨ Or be proficient. According to Ornstein and Hunkins (2008), the philosophical and psychological foundations of this initiative have to do with the fact that those in power know there needs to be education reform, but they don’t know what to do (pp. 56). There is a website summarizing the history of No Child Left Behind. It has already been a dismal failure in terms of trying to raise scores, but that is mainly not the issue.   The main issues I take task with, going into the profession of teaching are: a) having a goal of reaching 100% perfection with everyone meeting standards (just not realistic in my view), even by 2014, and b) teaching to the te st, as that does not necessarily show that students have deep understanding of a concept; it only shows you that they can pass a test, if that makes sense.   Assessment class teaches that we have learned that you can assess students in many ways.   But giving students tests, especially high-stakes testing, is limited in that it can only assess certain types of knowledge.   For example, you cant test students reasoning skills very far with giving them multiple choice items on a standardized test other than to know that they gave you the right answer. That doesn't help you very much.   But with a performance assessment of some type, such as an essay question or other assessment where students must create a product or a report of some type (where instructors don't have to "teach to the test"), a lot can be gained about what we call a students "deep understanding" of the material.