Advertisements to Compare Essay Example | Topics and Well Written Essays - 500 words

Advertisements to Compare - Essay Example Currently, advertising can be regarded as a public relation, marketing, communication, information and persuasion process. The Olay and Tropez ads have very convincing messages to the consumers. For instance, ‘you color, your life.’ It emphasizes the importance of maintaining a good natural skin color. There are numerous kinds of adverts, for instance adverts appearing on billboard posters, ‘junk’ mail, football teams, television, radio, and social media. These advertisements channels usually make a lot of revenue since adverts are typically paid for. Both Olay and Tropez adverts are aimed at promoting cosmetic products and appeared on print media and television. They both use pictures of women who have appear beautiful according to their skin color after applying the lotions. This is true to the beauty and fashion industry which is mostly associated with women. Both ads have the pictures of a fair skin woman who has been made to look more beautiful by applying the Olay and Tropez lotions which have made to have that natural look. This easily convinces the customers that if they use the products they would be like the pictured women. This shows the practicality of using the products. Both adverts have the major points that they want the customers to focus on as soon as you have a look at them. Additionally, both adverts also contain a visual trick which makes you to start thinking about skin color, this in turn gains more attention from the reader. Lastly, the adverts contain the company logo located at very conspicuous position which makes the customer to easily identify the brand. The brand name Olay has been at the bottom of the advert so as the customers can associate the product and the brand name. On the contrary, Tropez ad has the brand name at the top of the advert. Another difference between the two ads is that Olay has a conspicuous precautionary message for the

Body image in different cultures Research Paper

Body image in different cultures - Research Paper Example Research within the understanding of body in different parts of the world has suggested that people like to showcase if they have any cuts that could make headlines for the people who are near and dear to them. In other words, the social circles hold a great deal of value for them because the body debates can go on and on and that too for a number of different reasons. The cultural angle is important to comprehend because some cultures are against the dictum of representing body in such a way that it gets exposed (Cash, 2002). There are others however that have no restriction whatsoever and opine that the body elements and shapes should be depicted as much as possible. What is important within such debates is that what people think of the related equations. If they are open to showcasing who they are and how they believe in their body types and shapes, then this is something that goes perfectly and in line with the discussion at hand. However, if they think this is not what they woul d like to demonstrate about their own selves, then so be it. Body image is seen as a very differential aspect within some countries because it means so much more than just body representation. ... Body image is one of the main concerns within Australia. It has been researched that the 11-24 year olds find it hard to adjust to body image requirements and want to be on top of their game. This includes both the males and the females as this is indeed one of the major concerns that surround their entirety. Within Venezuela, the debate is on the women’s body image that is signified through boobs. The size of the boob is one concern that has come to the fore as far as the women within Venezuela are related. However, America has maintained an unhealthy lust for body image as has been represented through media and different cross-sections of the society. The thin models denote how the modern American female would like herself to be. This has meant that she would almost do anything to look that way. There is complex of magnanimity if she feels she is out of proportion. It is a fact that there is not a single woman in this world who feels indifferent about her body. The same hold s true for males as well. They also want to look at their best as has been represented in different avenues of the media in this day and age. What is interesting enough to note here is the fact that both men and women have found themselves stuck in a rat race with the passage of time. They have understood that to move ahead they would have to be someone that they are not. In essence, the element of aspiration takes the front seat within the related settings, and this is a very unsettling act in entirety. Some elements within the body image discussions center on the premise of religion as well (Fisher, 1986). The Muslim religion does not allow their women to liberally

Body image in different cultures Research Paper

Body image in different cultures - Research Paper Example Research within the understanding of body in different parts of the world has suggested that people like to showcase if they have any cuts that could make headlines for the people who are near and dear to them. In other words, the social circles hold a great deal of value for them because the body debates can go on and on and that too for a number of different reasons. The cultural angle is important to comprehend because some cultures are against the dictum of representing body in such a way that it gets exposed (Cash, 2002). There are others however that have no restriction whatsoever and opine that the body elements and shapes should be depicted as much as possible. What is important within such debates is that what people think of the related equations. If they are open to showcasing who they are and how they believe in their body types and shapes, then this is something that goes perfectly and in line with the discussion at hand. However, if they think this is not what they woul d like to demonstrate about their own selves, then so be it. Body image is seen as a very differential aspect within some countries because it means so much more than just body representation. ... Body image is one of the main concerns within Australia. It has been researched that the 11-24 year olds find it hard to adjust to body image requirements and want to be on top of their game. This includes both the males and the females as this is indeed one of the major concerns that surround their entirety. Within Venezuela, the debate is on the women’s body image that is signified through boobs. The size of the boob is one concern that has come to the fore as far as the women within Venezuela are related. However, America has maintained an unhealthy lust for body image as has been represented through media and different cross-sections of the society. The thin models denote how the modern American female would like herself to be. This has meant that she would almost do anything to look that way. There is complex of magnanimity if she feels she is out of proportion. It is a fact that there is not a single woman in this world who feels indifferent about her body. The same hold s true for males as well. They also want to look at their best as has been represented in different avenues of the media in this day and age. What is interesting enough to note here is the fact that both men and women have found themselves stuck in a rat race with the passage of time. They have understood that to move ahead they would have to be someone that they are not. In essence, the element of aspiration takes the front seat within the related settings, and this is a very unsettling act in entirety. Some elements within the body image discussions center on the premise of religion as well (Fisher, 1986). The Muslim religion does not allow their women to liberally

Body image in different cultures Research Paper

Body image in different cultures - Research Paper Example Research within the understanding of body in different parts of the world has suggested that people like to showcase if they have any cuts that could make headlines for the people who are near and dear to them. In other words, the social circles hold a great deal of value for them because the body debates can go on and on and that too for a number of different reasons. The cultural angle is important to comprehend because some cultures are against the dictum of representing body in such a way that it gets exposed (Cash, 2002). There are others however that have no restriction whatsoever and opine that the body elements and shapes should be depicted as much as possible. What is important within such debates is that what people think of the related equations. If they are open to showcasing who they are and how they believe in their body types and shapes, then this is something that goes perfectly and in line with the discussion at hand. However, if they think this is not what they woul d like to demonstrate about their own selves, then so be it. Body image is seen as a very differential aspect within some countries because it means so much more than just body representation. ... Body image is one of the main concerns within Australia. It has been researched that the 11-24 year olds find it hard to adjust to body image requirements and want to be on top of their game. This includes both the males and the females as this is indeed one of the major concerns that surround their entirety. Within Venezuela, the debate is on the women’s body image that is signified through boobs. The size of the boob is one concern that has come to the fore as far as the women within Venezuela are related. However, America has maintained an unhealthy lust for body image as has been represented through media and different cross-sections of the society. The thin models denote how the modern American female would like herself to be. This has meant that she would almost do anything to look that way. There is complex of magnanimity if she feels she is out of proportion. It is a fact that there is not a single woman in this world who feels indifferent about her body. The same hold s true for males as well. They also want to look at their best as has been represented in different avenues of the media in this day and age. What is interesting enough to note here is the fact that both men and women have found themselves stuck in a rat race with the passage of time. They have understood that to move ahead they would have to be someone that they are not. In essence, the element of aspiration takes the front seat within the related settings, and this is a very unsettling act in entirety. Some elements within the body image discussions center on the premise of religion as well (Fisher, 1986). The Muslim religion does not allow their women to liberally